REAL ESTATE.....It's My Passion

I share with you a little tid bit that most don't know about me on why I got into the business of Real Estate.

Top 7 Social Media Marketing Sites for Real Estate Professionals

It's no surprise that I use Social Media to promote my Real Estate business and maintain relationships with my networks, be that friends, family, vendors, and fellow real estate professionals. That is because I have long since understood that Social media is THE new real estate internet revolution, and it is very effective way to reach-out and connect with everyone in a personal way. Since I have been using social media I have formed many different personal relationships, created business partnerships, and gain real estate leads to increase my presence in the real estate world.

To effectively use Social Media you need to incorporate 2 things: (1) Build relationship and (2) provide great information to your community.

To get started, look into these top seven social media sites for real estate professionals:


1. ActiveRain: ActiveRain is a free Real Estate Networking site for real estate professionals.

2. Facebook: Everyone on Facebook is real, and you can form some great relationships with people.

3. FlippingPad: Flipping pad is designed specifically for real estate investors.

4. LinkedIn: LinkedIn is a more professional site and protects its members, so use it that way.

5. Localism: Localism allows you to own your own neighborhood! Try it out.

6. Meetup: Meetup is a great way to network in your area, while enjoying things you love to do already.

7. Trulia: Many buyers and sellers head over to Trulia in search of finding answers and or for selling their home.

Good Luck out there in Social Media! And, let me know if you have any other Social Media site recommendations for us to connect on...

Mark's 'Good Buy/Bad Buy' Premiere

Mark's episode of 'Good Buy/ is scheduled to air August 16th. Please check your cable/satellite provider for the time (on Dish it is 9:30 am and Direct is 12:30pm).

Mark Gonzales Wins REALTOR Magazine's '30 Under 30'

Congratulations Mark Gonzales on his exciting win over at REALTOR Magazine's '30 Under 30' competition!

From their website:
Our Class of 2009 is focused, energetic, and upbeat. Its members are driven by youthful optimism, no doubt. But they’re also embracing innovation and seeking out knowledge when they don’t know the answer. If there’s one thing this year’s honorees share, it’s an ability to adapt quickly to the fast-changing real estate environment without losing an ounce of passion for what they do. In any generation, that’s a true gift.

Go to the '30 Under 30' Class Roster
Check out a behind the scenes video

Mark Gonzales: How To Find A Quality Realtor

Let Mark Gonzales give you tips on how to find a good realtor. It's not just about Google!

CALIFORNIA HOME SALES UP 101%

California Home Sales up 101%

California Home Sales up 101%Quick Facts - Existing, single-family home sales increased 100.8 percent in January to a seasonally adjusted rate of 624,940 units.
The statewide median price of an existing single-family home decreased 40.5 percent in January to $254,350
The Unsold Inventory Index was 6.7 months in January, compared with 16.6 months in January 2008
The median number of days it took to sell a single-family home was 49.9 days in January 2009, compared with 70.8 days in January 2008

Source: California Association of Realtors®

Unique Homebuying Opportunities Abound

Although the newspapers and Wall Street is flooded with depressing information on the economy, and despite Dow Jones record lows as well as the recent news that the government will not be buying up bad debts from banks, there are still multiple opportunities in the Real Estate Market for buyers who hold a decent fico score and can validate their current income. This means that many buyers are still finding foreclosure and short sale deals well under the market value compared to 2005. To help buyers buy these properties, several programs have been created to help buyers qualify and receive funding from banks.

This is a recent article by the Southern Regional Association of Realtors which lists the different programs available to buyers today.

Unique Homebuying Opportunities Abound

Regardless of market conditions, an opportunity always exists in the residential real estate market. That tried and true maxim is particularly accurate today as aid programs appear that are designed to steady the residential housing market and reopen the doors of home ownership to a wide range or prospective buyers.

Even as some home owners still struggle with the excesses of the past, once-in-a-lifetime opportunities to buy are available now or will soon emerge. No one knows how long these special programs will be available.

Remember, prices are at an all-time low. Interest rates are favorable. Lenders are making loans, albeit at higher qualifying standards. And, while not excessive, the inventory of homes listed for sale offers a wide selection. That inventory contains attractively priced homes being sold through foreclosure proceedings along with many listed for sale by traditional sellers, which often can offer a quicker, easier sale at a more attractive price.

There is ongoing debate as to whether rescue efforts from the nation's capital will prolong or speed the recovery, but several points seem crystal clear:

Recovery is, in fact, underway. More assistance programs are likely to emerge in coming weeks. At some point in the not to distant future, today's buyers' market will fade and a golden opportunity to buy a home and invest for the future will pass.

This is a brief overview of just a few of the many aid programs designed to help first-time and repeat home buyers. A more detailed version of this story aid programs are available at http://www.srar.com/.Contact your Realtor®for details.

Higher Loan Limits
The higher loan limit of $729,750 - due to be eliminates at the end of December - makes loans more affordable, especially in high-cost housing regions such as California.

FHA loans are back
FHA loans are back in force and are plentiful. In some instances the down payment required is as low as 3%. More than 20 percent of new loans are expected to have FHA financing.

Realtors offer $4,000 Grants
First-time home buyers who purchase a home in the San Fernando or Santa Clarita Valleys may be eligible to receive a $4,000 grant to ease the burden of closing costs. The grants are available from the Southland Regional Association of Realtors. For details, write via email to Rubenf@srar.com.

L.A.City and California Programs
An array of city and state programs are available to help low- to moderate-income buyers into a home. Many programs are aimed at first-time buyers, but repeat buyers are welcome, too, to get assistance with a down payment or closing costs.• The California Housing Finance Agency - CalHFA offers multiple programs to help families purchase a home. Call your Realtor today for details on these and a growing number of homebuying opportunities!

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

Some Homebuying Tips in Today’s Market

Regardless of what you might have heard about the home buying market, the statistics in Southern California show that this is a great time to buy. First time buyers, investors, and even all cash buyers have found the current market conditions to make owning a home more affordable and easier than ever before. However, having sold Foreclosure and Short Sale properties much of the year, I have some tips to offer for those looking to purchase a home in the next few months.

Condominiums and Town-homes: While the inventory has increased on many of these desirable alternatives to the Single-Family home, there are a couple of things which you should keep in mind.

First, you should get as much information on the Home Owners Association (H.O.A.) as possible when you are in escrow on a Condo or Town-home. An experienced Buyer’s Agent will ensure you receive H.O.A. disclosure documents and help you digest the disclosures. You should pay special attention to the financial statements of an H.O.A. Many of these properties are located in complexes who have struggling H.O.A.’s and low cash reserves. This will affect your ability to get a loan on these properties. In addition, it could be a signal that higher monthly dues and assessments are foreseeable in the future.

Second, try to get information on how many units are currently-owner occupied verses tenant-occupied. These statistics will affect your ability to get a loan as well. Complexes with more than 15-25 percent based upon which lender you use, are finding it difficult to secure a loan. These standards are changing on a daily basis so contact your lender and find out their specific requirements regarding condos and town-homes.

Short Sales: From homes built in the 50’s to homes built in the 21st century, short sale homes have been coming onto the market as more and more people are faced with financial issues that make it difficult to pay their mortgages.

Homes that are classified as short sales, occur when the owners of such properties work with the banks to accept a lower amount than currently owed on the property. Such owners in a distressed situation as they can no longer afford to meet their mortgage obligations and opt to execute a short sale to avoid foreclosure as it is less detrimental to their credit. What today’s buyer needs to understand about these Short Sale situations is that it is a very long process, but often times it is worth the wait. If you are currently in a situation which will allow you to wait 3-6 months before moving into or taking ownership of your new home, these short sale deals are right for you.

The important thing is this: Have a good understanding of what the bank is looking for in its returns before you place your offer! Often times these properties are listed far below market value in hopes to receive multiple offers. Look at the comparables, at the amount owed by the current owner, and then make an informed decision on what your purchase price should be. Trying to low-ball these properties will only result in your offer being rejected 3-6 months after you place your offer and it most cases can be a waste of time for all parties involved.

In all purchase situations you should work with a knowledgeable and experienced Realtor as they will be able to guide you through the process while protecting your best interests.

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

REAL ESTATE MARKETS ARE LOCAL, SOME LA AREAS SEE DOUBLE DIGIT GAINS

Nationally, the real estate market has been declining in most major cities. But what the general public and media fail to see is that real estate markets are local. Each city and areas within cities have different industries that fuel their local economies. As a result, appreciation rates vary tremendously across the country and in different zip codes and towns. The Los Angeles area has a well diversified economy with one industry that is unique and indigenious to the city; the Entertainment Industry. The Entertainment Industry offers executives, celebrities, and creative professionals high salaries that help increase median prices in the most desirable areas of the county.

The Los Angeles County median price sales data for July 2008 proves that real estate markets are local. There were 20 areas in Los Angeles County where median prices rose in July 2008 from July 2007. The most notable area, Playa del Rey zip code 90293, tops the list for the highest gain in median sales price for July 2008 at 41.40% with a median price of $1,238,000. Other areas include, LA/Westwood zip code 90024, where the median price for properties sold in July 2008 was $1,791,000, an astounding 32.60% gain in value from July 2007. Beverly Hills zip codes 90210 and 90212 saw appreciation rates of 23.5% and 26% respectively. Malibu had median price gain of 18.3% and Pasadena zip code 91105 had a gain of 25.90%.

Please copy and paste this link in a new tab to see the median home sales data for all cities and areas in Los Angeles county.

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For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

REAL ESTATE MARKET OUTLOOK

National Association of Realtors (NAR) President Dick Gaylord sits down with NAR Chief Economist Lawrence Yun to discuss what is happening in the market and what REALTORS® can expect in the coming months. Click the video feed to see their thoughts on the future of the Real Estate Market in 2009.




For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

Housing and Economic Recovery Act of 2008...What does it mean???

http://en.wikipedia.org/wiki/Housing_and_Economic_Recovery_Act_of_2008
The Housing and Economic Recovery Act of 2008 (Pub.L. 110-289, H.R. 3221) designed primarily to address the Subprime mortgage crisis, was passed by the United States Congress on July 24, 2008 and signed by President George W. Bush on July 30, 2008. It authorizes the Federal Housing Administration to guarantee up to $300 billion in new 30-year fixed rate mortgages for subprime borrowers if lenders write-down principal loan balances to 90 percent of current appraisal value. It's intended to restore confidence in Fannie Mae and Freddie Mac by strengthening regulations and injecting capital into the two large U.S. suppliers of mortgage funding. States will be authorized to refinance subprime loans using mortgage revenue bonds.
Basically it will allow homeowners to keep their homes and refinance with loans at discounted rates for 90% of a home’s current appraisal value if the lender who holds the original note is willing to take a loss. You might think why would the lender want to take a loss? My feeling is that lenders should be willing to do so, due to the fact that that so many homes are going to Foreclosure and are being sold as a Short sale (real estate), which costs lenders more money as they can lose between 30-50% of the appraised value after factoring selling costs.
Here’s what the Government says:
An Excerpt taken from Department of Housing and Urban Development website at: http://www.hud.gov/news/recoveryactfaq.cfm
Q: How will the law help struggling homeowners keep their homes?A: Through the Federal Housing Administration (FHA), an estimated 400,000 borrowers in danger of losing their homes will be able to refinance into more affordable government-insured mortgages. The program offers government insurance to lenders who voluntarily reduce mortgages for at-risk homeowners to at least 90% of the property's current value.
Q: How will this law make it more affordable to own a home?A: There are a number of provisions that will make homeownership more affordable:
Creates a refundable tax credit for first-time homebuyers that works like an interest-free loan of up to $7,500 (to be paid back over 15 years).
Grants states $11 billion of additional tax-exempt bond authority in 2008 that they can use to refinance subprime loans, make loans to first-time homebuyers and to finance the building of affordable rental housing.
Raises conforming loan limits for the FHA, Fannie Mae and Freddie Mac to $625,500. Because of the high cost of housing in California, a majority of the state's residents were previously shut out from these programs. Raising these loan limits will lead to lower interest rates on some loans, greater refinancing opportunities, and enable more borrowers in high cost areas to avoid the type of nontraditional and frequently abusive loans that led to the current crisis.
Provides couples using the standard deduction with up to an additional $1,000 deduction for property taxes ($500 for individuals).

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

JUST A QUICK REAL ESTATE THOUGHT

Being at the forefront of current Los Angeles real estate market as a Realtor who entered the industry in 2005 (at 22 years old) I can truly say that this is my best year yet. There are many buyers who have been waiting on the sidelines to fulfill the need and dream to own their own home. They are looking to live and own a home for the sake of owning long term regardless of where the market will be 2-3 years. They have great credit, choose fixed financing and are able to afford these homes with their real, tax-documented income. As such buyer’s absorb the inventory, we will we begin to see stabilization in the depreciation of homes and begin to see modest returns 3-6% until the next economic expansion where incomes begin to rise.
In fact, I sold over 14 properties homes in the last 120 days days which is amazing considering we have over 18,000 Realtors in the San Fernando Valley and there are 900-1600 sales per month. So yes, I believe the market is beginning to rebound, there are multiple offers on well priced properties and there are bargains out there for those who are willing to work at submitting offers on multiple properties until the right property is found for the right price.
Please contact me if you’re interested in seeking representation in your next real estate transaction!

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

FORECLOSURES, GREAT DEALS WITH HIGHER RISK PT III

Banks always have the buyer’s sign seller addendums. To protect the Bank/Seller, they always have the Buyer’s sign addendums in addition to a standard purchase agreement. Mind you, the addendums are drafted in such a way to protect the interest of the Bank and not the Buyer, so you must thoroughly read the contract and make sure that you understand the terms and conditions. Each time I sell a foreclosed property I spend at least a couple hours reading these addendums so that I can explain the terms to my Buyer clients and answer any questions that they may have. It is extremely important to know what you are signing as most Banks will have clauses. The following are clauses that can be included on the Seller Addendums:

1. Per Diem charges. Banks will require that a buyer pay per diem charges between $ 50.00-$150.00 per day for everyday that the transaction stays open beyond the close of escrow date indicated on their addendum. I always write in a later date on the contract to ensure that plenty of time is allotted so that we close prior to the date indicated on the addendum. If there is any indication that the Buyer cannot close on time due to the loan processing, delays in receiving reports, and any other extenuating circumstances, I make sure that an addendum is drafted extending the close of escrow date. I also indicate that the per diem will be waived if escrow is closed by the new close of escrow date.

2. Shorten Inspection Contingency Periods. In California, the standard contingency period for inspection is 14 days. Banks will try and shorten the period for this contingency to 5-7 days. In addition, they have the start of the inspection contingency period to begin on the date of the addendum. In my opinion this is pointless because the Buyer and Seller have yet to come to an agreement. In addition the offer is almost always subject to senior management or investor approval. Which simply put, means that you do not have a deal until both signatures are on the contract. I would never suggest that my Buyer’s sink $400-600 on inspections when the Bank hasn’t accepted the offer (unless it’s an extremely good deal and the condition of the property is questionable up front). To avoid this I write in the contract that contingency periods will begin the day after Buyer receives a copy of the executed contract signed by both Buyer and Seller.

There are others clauses that I have seen, but these are two most common ones that exist in most Bank addendums. The main point is that you must thoroughly read the contract, ask questions, and if in doubt, have a Real Estate attorney review the contract if you feel uncomfortable with the terms and conditions. Foreclosures and/or REO’s are complex transactions that can be unpredictable at times. Banks and their Asset Managers have strict guidelines they must adhere to and often hire escrow companies that are overwhelmed with files, so expect some challenges along the road. However, with the right real estate agent and with some risk management, purchasing a foreclosed property can reap you rewards in the form of instant equity at the close of escrow.

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

FORECLOSURES, GREAT DEALS WITH HIGHER RISK PT. II

To continue my rant on this hot topic on foreclosures here’s Part II explaining why buying foreclosures have higher risk:

• Foreclosures are sold AS-IS. I tell all my clients that when you buy a foreclosed property you are purchasing it AS-IS, which means the bank who owns the property will not agree to complete repairs or provide any credits in advance. So the tactic of buying a foreclosure and then asking for a HUGE repair credit won’t work. However, the buyer sill has a right to ask, after all the worst thing that could happen is that they say NO! I encourage credit or repair requests especially if there are significant repairs that involve mold, water damage, tenting the home for termite repairs. Some banks will often provide the termite and retrofitting reports during negotiations. If the cost of such repairs proves to be a significant amount of money, I will always advise the client to ask for a credit upfront to help pay for those repairs. With that said, I would advise anyone looking to purchase a foreclosure to not buy one if you assume the bank will do repairs or provide credits. It’s just not realistic in our current market.

Stay tune for Part III....

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

NEIGHBORHOOD SHOWCASE: STUDIO CITY

Here’s a short video on some cool places to visit in Studio City:

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

THE GREAT WALK ON WILSHIRE FROM DOWNTOWN LOS ANGELES TO SANTA MONICA

I thought this was a neat video:

For more information please visit www.MarkSellsLA.com
Written by Mark Gonzales Copyright 2008
Mark Gonzales, Realtor, real estate agent specializing in marketing and selling residential homes, condos, and commercial real estate sales in Los Angeles, San Fernando Valley, Woodland Hills, Sherman Oaks, Studio City, Encino, Tarzana, Calabasas. Please visit www.MarkSellsLA.com for more information.

FORECLOSURES, GREAT DEALS WITH HIGHER RISK

To the 1sttime homebuyer or novice real estate investor, the word FORECLOSURE or REO means a good deal. While in most cases this is true, many buyers are surprised to learn that buying Foreclosures are riskier than purchasing a home owned by a traditional home seller who is not in distress. So you may ask what makes purchasing a foreclosure so risky? Having recently represented several buyers in the last 60 days, I’ve learned the pitfalls and risks associated with purchasing these GOOD DEALS. Here’s what I’ve learned:

• A hot foreclosure deal usually gets many buyers to compete for the same property. After all that’s the point of buying in a buyer’s market, to get a good deal. About 65% of the foreclosure properties I’m selling have multiple offers. Multiple offers have been so evident lately, that one of my friends who represents banks as a listing agent had 30 offers on a property. Point is be prepared to bid over list price if you really want the property. Of course it has to make sense to do so. I provide all my buyer clients with a Buyer Comparative Market Analysis, which is a list of comparable homes for sale, in escrow, and that have sold. If the price you’re willing to offer (plus estimated repairs) is 10-15% below market value, it may be a wise decision to jump ship and place that offer. Besides, you can always cancel the sale if you find something you don’t like within the agreed upon timeframes.

SO THAT I DON’T LOSE MY READERS WITH A.D.D., I WILL BE COMPLETING THIS POST IN A 3 PART SERIES.

TOOLS OF THE TRADE

If you're in the housing market you need to do your homework before hitting the listings! Analyze your income vs. debt and use the how much can I afford? tool so the housing dollar signs don't grow bigger than your maximum wallet capacity.

Other tools of the trade to help ease your money mind: mortgage payment amortization, mortgage calculator

Already own a home? Test out this handy tool: should I refinance?

My Brag Sheet

I pride myself in having the academic knowledge and theoretical skills to help clients make educated decisions. After a long and treacherous journey through college, I am proud to say that I earned my Bachelor's Degree in Business and Real Estate from California State University, Northridge . Whereas most agents have only taken relatively few courses in Real Estate, I have formal training in the fields of Real Estate & Business Law, Real Estate Finance, Business Communications, and Economics. I love to talk and make sure that I’m fighting for your best interests. By using my negotiation skills I have helped save homebuyers significant amounts of money, while home sellers I represented received top dollar for their homes. In addition to my academic accolades, I’m a self proclaimed internet marketing geek!! I make sure that the homes I sell are listed on of the country’s most powerful internet real estate websites. My client’s homes can be seen REALTOR.COM, HOMEGAIN.COM, ZILLOW.COM, and RE/MAX.COM. Shoot me an e-mail or if it's really important call me and I'll show you how I can help you reach your real estate goals!

Buying and Selling...It's Serious Stuff!

Buying and selling a home is one of the most significant financial decisions a person can make in their life. With the dynamics of the real estate market and the increasingly important role of technology and the internet, it is important who you choose to represent you in the purchase and selling of your home. An excellent Realtor must have the experience, knowledge, and innovation to successfully sell homes in today's real estate market. Recognizing that Los Angeles’ real estate consumers are savvy, sophisticated, and of course hip and stylish, I have created a plan and system that successfully helps clients reach their real estate goals while making the experience positive and fun.